This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “ Mysterious coincidences ”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.

Credits:

The insight for Virgin Money was a simple human truth: a home loan is for a long time. It’s a relationship, a commitment. It should mutually rewarding, not one-sided. The thought was to find couples who’d been together for a long time and were still in love, still attracted and still going strong. True Everlasting Love. BWM Sydney found the most amazing couples – 57 + years married, still active, still in love. Successful long-term relationships. The campaign has generated approx $1 million worth of free PR for Virgin Money – and the TV hasn’t run yet. They have even broken a world record at their event on Bondi Beach, where 278 couples renewed their vows.
--------------------------------------------------------------------------------

Product : Home Loan
Agency : BWM Sydney
Creatives : Rob Belgiovane (Executive Creative Director)
LUKE CHESS (Creative Director)
Lani Devine (Art Director)
Jen Barnett (Copywriter)
Abby Hunt (Agency Producer)
Director(s) : Rosey
Prod. Co. : @radical.media
Country : Australia

Credits:

Client: Virgin Broadband
Agency: Host
Creative Director: The Glue Society
Copywriter: James Harvey,
Jonathan Kneebone
Art Director: James Dive,
Gary Freedman
Production Company: @radical.media
Director: The Glue Society
Executive Producer: Rob Galluzzo
Producer: Peter Kearney
Director of Photography: Danny Ruhlmann
Editorial House: The Editors
Editor: Bernard Garry

Credits:

Client: Virgin Mobile
Agency: McKinney - Durham
Executive Creative Director: David Baldwin
Group Creative Director: Ellen Steinberg, Jonathan Cude
Copywriter: Jenny Nicolson
Production Company: Park Pictures - New York
Director: Alison MacLean
Director of Photography: Harris Savides
Producer: Josh Eggleston
Editor: Andre Betz
Music: Agent Jackson
Audio Mix: Audio Engine
AD/Designer: Maari Thrall

Credits:

Client: Virgin Mobile
Agency: McKinney - Durham
Executive Creative Director: David Baldwin
Group Creative Director: Ellen Steinberg, Jonathan Cude
Copywriter: Jenny Nicolson
Production Company: Park Pictures - New York
Director: Alison MacLean
Director of Photography: Harris Savides
Producer: Josh Eggleston
Editor: Andre Betz
Music: Agent Jackson
Audio Mix: Audio Engine
AD/Designer: Maari Thrall

Credits:

Agency: Net#work BBDO
Creative Director: Mike Schalit
Art Director: Philip Ireland
Copywriter: John Davenport
Account Executive: Candice Short
Agency Producer: Caroline Switala
Production Company: Velocity Films
Director: Greg Gray
Production Company Producer: Helena Woodfine
Editor: Ricky Boyd
Music: Bee Gees
Soundtrack/Song: "How Deep is Your Love"

Awards: The One Show, 2005 (Bronze) for Consumer TV: Over :30 - Single - max. :90
CLIO Awards, 2005 (Silver) for Travel/Tourism
Cannes Lions - International Advertising Festival, 2005 (Silver Lion ) for Travel, Transport & Tourism
Loerie Awards, 2005 (Gold) for Television & Cinema Commercials - Single
The New York Festivals - International Television, Cinema & Radio Awards, 2006 (Gold WorldMedal) for Travel/Tourism