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Ads ArchiveFocus - Coloribus : Creative Advertising Archive : Creative Ads : Awards Winners › Visual effects in outdoor ads — Mini Clubman: False mirror

Visual effects in outdoor ads

Advertising campaign: "World's Biggest MINI"




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Released: September 2008
Advertiser: Bayerische Motoren Werke AG
Brand name: MINI
Product: Mini Clubman
Agency: Draftfcb Auckland
Country: New Zealand

Credits & Description:

To launch the "Worlds Biggest MINI" - the MINI Clubman, DRAFTFCB Auckland created a teaser campaign playing on the idea of making stuff bigger by tricking up road side and foot traffic street posters.

Brand: MINI Clubman
Agency: DRAFTFCB, Auckland
Creative Director: James Mok
Art Director: Kelly Lovelock
Copywriter: Hayley Marks
Editor: Will Pickering
Photographer: Fraser Clements



The Outdoor Advert titled False mirror was done by Draftfcb Auckland advertising agency for product: Mini Clubman (brand: MINI) in New Zealand. It was released in the Sep 2008.

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Visual effects in outdoor ads