This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “ Mysterious coincidences ”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.

Credits:

Tagline translation: Some things work only until a certain age. So make the most of being young.

Advertising Agency: McCann Erickson Romania
Creative Directors: Adrian Botan, Alexandru Dumitrescu
Art Director: Razvan Chifu
Copywriter: Catalin Dobre
Other additional credits: Radu Munteanu

Credits:

Advertiser: Vodafone
Agency: ColensoBBDO Auckland
Executive Creative Director: Nick Worthington
Art Director: Sarah Longworth/Mick Stalker
Copywriter: Mick Stalker/Sarah Longworth
Agency Producer: Jen Storey
Director: Patrick Hughes
Production Company: Radical Media
Effects: Animal Logic, Sydney
Music: Charlie Parr

Credits:

Racing driver Lewis Hamilton makes some split-second life decisions

Agency: BBH, London

Credits:

Client: Vodaphone
Agency: BBH, London
Creative Director: Nick Gill
Agency Producer: Davud Karbassioun
Production Company: Rattling Stick
Producer: Sally Humphries
Director: Ringan Ledwidge
Director of Photography: Franz Lustig
Post Production: The Mill, London
Editor: Richard Orrick
Editorial Company: Work Post

Credits:

Client: Vodafone
Title: Time Theft
Agency: BBH, London
Creative Directors: Mick Mahoney and Nick Gill
Agency Planner: David Murray
Agency Producer: Helen Powlette
Production Company: Academy Films, London
Director: Frederic Planchon
Producer: Lucy Gossage
Director of Photography: Philippe Le Sourd
Voice over: Dame Judi Dench
Music: "The End of the Rainbow" by Nancy Sinatra.

Credits:

Music: Ference Liszt - Hungarian Rhapsody № 2

Credits:

Agency: Tapsa

Credits:

Agency: BBH/London
Creative Director: Mick Mahoney
Copywriter: Simon Veksner

Art Director: Nick Allsop

Planners: Martin Smith, Dan Hauck

Agency Producer: Davud Karbassioun
Production Company: HLA - London
Director: Simon Ratigan
Producer: Mike Wells
Line Producer: Richard Skepper
Editor: Adam Spivey, Speade

Post Production: The Mill - London

Audio Post-production: Wave

Media agency: OMD
Media planner: Brian Cheung

Credits:

Agency: BBH
Creative Director: Mick Mahoney
Art Director: Chris Felstead
Copywriter: Gary McNulty
Agency Producer: Davud Karbassioun, Alice Bullimore
Producer: Isabella Parish
Director: Eric Lerner
Production: Partizan

Credits:

Agency: Bartle Bogle Hegarty, London
Сreatives: Glenn Gibbins, David Chalu иNick Gill
Аgency producer Nerine Soper
Production Company: Outsider
Director: Dom & Nic
Directors of photography John Lynch and Tat Radcliffe
Producer: John Madsen
Editor: Struan Clay, Final Cut, London
VFX: Framestore CFC, London

Credits:

Agency: BBH London
Creative Director: Nick Gill
Agency Producer: Amy Sugdon
Production Company: Biscuit Filmworks — Los Angeles, Independent — London
Director: Noam Murro
Director of Photography: Toby Irwin
Production Designer: John Beard
Executive Producer: Richard Packer, Jani Guest, Shawn Lacy Tessaro, Eric Stern Line Producer: Jay Veal
Editorial Company: Robota — London
Editor: Filip Malasek
VFX: Glassworks — London
VFX Supervisor: Hector McLeod
«Pitman» Animation: A Band Apart — Los Angeles

Credits:

Agency: BBH London
Creatives: Ewan Patterson & Nick Gill
Agency Producer: Davud Karbassioun
Production Company: Gorgeous
Director: Peter Thwaites
Prod Co Producer: Ben Link
Film Editors: The Quarry
Editor: Scott Crane
Audio: Jack Sedgwick @ Wave Studios
Post Production: Absolute
VFX Producer: Sally Heath
Lead Flame: Phil Oldham
Flame: Pete Smith
Combustion: Jonas Mouritsen
3D: Passion Pictures
3D Director: Darren Walsh