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Home / Focus / Selection of creative ads on vehicles

This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “ Mysterious coincidences ”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.

Selection of creative ads on vehicles

Toysdirect.com: Batteries (Bus)

	See full size 1600x940 px
Released:	July 2009
Brand name:	TOY STORE
Agency:	Robson Brown
Country:	United Kingdom
Tags:	Ad placements on transport , Selection of creative ads on vehicles
Advertising Agency: Robson Brown Ltd. Creative Director: Duncan McEwan Art Director: Tony Lowe Copywriter: Nick Carter Other additional credits: Allan Cooke

Bernmobil: Airport Bus Bern

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Released:	June 2009
Brand name:	Bernmobil
Agency:	Neue Lgk
Country:	Switzerland
Category:	Transport, travel & tourism
Tags:	Ad placements on transport , Selection of creative ads on vehicles
Advertised brand: BERNMOBIL (offers the best means of transportation in Berne, Switzerland's capital) Advert title(s): Airport Bus Bern Translation of headline to English: Airport Bus Bern Advertising Agency (Name, City, Country): Neue Lgk, Bern and Zurich Agency website: http:// www.neuelgk.ch Creative Director: Andre Benker Art Director: Stephan Wittwer Copywriter: Lukas Schmid Illustrator: Dominic Beyeler Photographer: Jonas Spengler

Action Medeor e.V.: Truck

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Released:	June 2009
Avertiser:	ACTION MEDEOR
Brand name:	MEDICAL AID ORGANISATION
Country:	Germany
Category:	Public awareness messages
Tags:	Ad placements on transport , Selection of creative ads on vehicles
Tagline: There’s still room for your help. Help in a package. medeor.de Advertising Agency: AUFBRUCH, Duesseldorf, Germany Art Director: Alexander Gerlings Copywriter: Frank Hermsen Retouching: Aleksander Panicz Photographer: Jörg Schanze

Moserbaer: Truck

$Prints, Outdoor, Ads Moserbaer: Truck, , TBWA\,$

	See full size 1400x990 px
Released:	February 2009
Avertiser:	Moserbaer
Agency:	TBWA\
Country:	INDIA
Category:	Home electronics & audio-visual
Tags:	Ad placements on transport , Selection of creative ads on vehicles , Award show winner
Tagline: Mega storage capacity. Advertising Agency: TBWA, Gurgaon, India Creative Director: Anirban Sen Gupta Art Director / Photographer: Nishit Shankar Copywriters: Nishit Shankar, Abhishek chatterjee

Venezia Casino: Every hand tells a story

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Released:	January 2009
Brand name:	Casinò di Venezia
Agency:	AdmCom
Country:	Italy
Category:	Entertainment & leisure
Tags:	Ad placements on transport , Selection of creative ads on vehicles
Advertised brand: Casinò di Venezia Advert title: Every hand tells a story Advertising Agency: AdmCom, Bologna, Italy Agency website: http://www.admcom.net Creative Director: Maurizio Cinti Art Director: Andrea Ligi Copywriter: Massimiliano Pancaldi Illustrator: Elena Locatelli Released: November 2008

Camden Irish Music Festival: Accordion

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Released:	November 2008
Brand name:	MUSIC FESTIVAL
Agency:	RKCR/Y&R
Country:	United Kingdom
Category:	Entertainment & leisure
Tags:	Selection of creative ads on vehicles
Advertiser: Camden Irish Music Festival Agency: RKCR/Y&R, London Executive Creative Director: Mark Roalfe Art Director: Jerry Hollens Copywriter: Mike Boles Typographer: Lee Aldridge Photographer: Eugenio Franchi (Accordion) Country: United Kingdom

Mercedes-Benz: Glow-in-the-dark-bus

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Released:	October 2008
Avertiser:	MERCEDES-BENZ
Agency:	FHV/BBDO
Country:	Netherlands
Category:	Cars
Tags:	Selection of creative ads on vehicles
Tagline: Night View. By Mercedes. Advertising Agency: FHV BBDO, Amsterdam, The Netherlands Creative Directors: Mark Muller, Bart Bus Art Director: Yona Hümmels Copywriter: Stef Jongenelen Account: Bas Verdoorn

Dutch Government: Keep Holland clean

	See full size 1418x1002 px
Released:	October 2008
Brand name:	KEEP THE CITY CLEAN
Agency:	GREY WORLDWIDE AMSTERDAM
Country:	Netherlands
Category:	Public awareness messages
Tags:	Selection of creative ads on vehicles
Grey Amsterdam asked people not to turn their buses into garbage trucks. Advertiser: Keep Holland Clean Foundation (Dutch Government) Agency: Grey, Amsterdam Art Director: Kees Albers Copywriter: Pol Hoenderboom Country: Netherlands

WeightWatchers: Bus

	See full size 1400x933 px
Released:	September 2008
Avertiser:	WEIGHTWATCHERS
Agency:	Lowe Amsterdam
Country:	Netherlands
Category:	Public health & safety
Tags:	Selection of creative ads on vehicles
Brand: Weight Watchers Advertising Agency: Lowe, Amsterdam, The Netherlands Art Director: Liat Azulay Copywriter: Jeroen de Korte Other additional credits: Magic Group

DHL Online Tracking: Van (Mouse cursor)

	See full size 1417x1025 px
Released:	July 2008
Avertiser:	DHL
Agency:	Ogilvy & Mather Beijing
Country:	China
Category:	Transport, travel & tourism
Tags:	Ad placements on transport , Selection of creative ads on vehicles , Guerilla , Creative review , Best ads for DHL
This ‘mobile’ on-ground communication created by Ogilvy Beijing makes use of a large silhouette of a computer cursor installed on a fleet of DHL’s runner vans, which shuttles around the Beijing’s Central Business District to announce DHL’s ‘24-7’ online tracking attribute. This simple stunt/ live activity has effectively resulted in an apparent drop in parcel enquiry recorded by the DHL phone tracking system while online tracking click counters surged. Advertiser: DHL Agency: Ogilvy & Mather, Beijing Executive Creative Director: Nils Andersson, KweiChee Lam Creative Director/ Art director: Michael Wong Art Director: XiaoChen Li Copywriter: Yue Song

Denver Water: Bus

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Released:	July 2008
Avertiser:	Denver Water
Brand name:	WATER SAVING AWARENESS CAMPAIGN
Agency:	Sukle Advertising & Design
Country:	USA
Category:	Public awareness messages
Tags:	Ad placements on transport , Selection of creative ads on vehicles , Social Advertising
Advertising Agency: Sukle Advertising & Design, Denver, USA Creative Director: Mike Sukle Art Directors: Andy Dutlinger, Jeff Euteneuer Copywriter: Jim Glynn

Discovery Channel: Shark Pedicab

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Released:	July 2008
Avertiser:	DISCOVERY CHANNEL
Country:	USA
Category:	Publications & media
Tags:	Ad placements on transport , Selection of creative ads on vehicles
Client: Discovery Channel Creative Director: Stefan Poulos Associate Art Director: Alison Medland Associate Creative Director: Andrew Heckel Photographer: Jill Greenberg

Metro newspaper: Bus

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Released:	June 2008
Avertiser:	METRO
Brand name:	METRO NEWSPAPER
Agency:	SCANAD
Country:	Kenya
Category:	Publications & media
Tags:	Ad placements on transport , ambient , Creative outdoor , Creative review , Selection of creative ads on vehicles
Advertising Agency: Scanad Advertising, Kenya Art Director: Humphrey Kariuki Copywriter: Tony Njuguna Photographer: Duncan willets Account Supervisor: Chris Kairo

Centraal Beheer Achmea: Just call us

	See full size 1200x774 px
Released:	April 2008
Avertiser:	CENTRAAL BEHEER ACHMEA
Agency:	DDB AMSTERDAM
Country:	Netherlands
Category:	Investment, insurance & property development
Awards:	Cannes Lions 2008 Outdoor Gold , Eurobest 2008 Outdoor Grand Prix
Tags:	ambient , Creative outdoor , Cannes 2008 , Sticker on the vehicle's back side , Creative review , Ad placements on transport , Selection of creative ads on vehicles , Mastering of the ambient space in outdoor advertising , Award show winner
"Just call us" sticker on the back of a bus Centraal Beheer Achmea is Dutch insurance company. This bus is a driving near Amsterdam for a 2,5 month Advertising Agency: DDB, Netherlands Creative Director: Martin Cornelissen Art Directors: Maarten van Kempen, Marco Sluijter, Daniel Ashkol Copywriter: Dieuwer Bulthuis Photographer: Ernst Yperlaan

Bus

Prints, Outdoor, Ads Bus, , Vitro Robertson,

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Released:	November 2007
Avertiser:	ASICS
Agency:	Vitro Robertson
Country:	USA
Category:	Clothing & footwear
Tags:	Creative outdoor , Creative review , Ad placements on transport , Selection of creative ads on vehicles
Proud sponsor of the ING New York City Marathon. ASICS. NYC is my running partner. Advertising Agency: Vitro Robertson, USA Executive Creative Director: John Vitro Creative Director: KT Thayer Photographer: Chris Wimpey Associate Creative Director/ Copywriter: Justin Ebert Associate Creative Director/Art Director: Taylor Crawford Art Directors: Matt Dimmer, David Reyes

The Naval Museum of Alberta: Bus

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Released:	October 2007
Avertiser:	The Naval Museum of Alberta
Agency:	Trigger Canada
Country:	Canada
Category:	Entertainment & leisure
Tags:	Creative outdoor , Creative review , Ad placements on transport , Selection of creative ads on vehicles
Advertising Agency: Trigger, Calgary, Canada Creative Director: Patrick Doyle Art Director: Joel Arbez Copywriter: David Delibato Photographer:Jean Perron

Kontanten: Wallet

	See full size 1134x587 px
Released:	August 2007
Agency:	FALTMAN & MALMEN
Country:	Sweden
Category:	Banking
Tags:	Creative outdoor , Creative review , Ad placements on transport , Selection of creative ads on vehicles
ATMs close by. Advertising Agency: Fältman & Malmén, Stockholm, Sweden Creative Director: Magnus Fältman Art Director: Mattias Flyborg Copywriter: Erik Höglund Illustrator: Tina Lindholm Photographer: Eric Satten bus

Monster.com: Wrong job, Bus panel

	See full size 1200x798 px
Released:	July 2007
Brand name:	Monster
Agency:	JWT, Hong Kong
Country:	HONG KONG
Category:	Commercial public services
Tags:	Guerilla , Work , Creative outdoor , Creative review , Ad placements on transport , Selection of creative ads on vehicles
Stuck in the wrong job? Monster.com. Sharp Search. Right Jobs. Advertising Agency: JWT, Hong Kong

Cannes Lions 2007 Outdoor Bronze - BUS

	See full size 600x449 px
Released:	June 2007
Brand name:	Cannes Lions 2007
Category:	Cannes 2007 Outdoor Bronze
Awards:	Cannes Lions 2007 Outdoor Bronze
Tags:	Creative outdoor , Creative review , Ad placements on transport , Selection of creative ads on vehicles
Type Of Entry: AMBIENT Category: Ambient: Small Scale Special Solutions Title: BUS Advertiser/Client: NATIONAL COUNCIL AGAINST SMOKING Product/Service: ANTI-SMOKING MESSAGE Advertising Agency: LOWE BULL JOHANNESBURG Country: SOUTH AFRICA Advertising Agency: LOWE BULL JOHANNESBURG Country: SOUTH AFRICA Executive Creative Director: Gareth Lessing Copywriter: Matthew Brink Art Director: Adam Livesey Photographer: Adam Livesey Typographer: Adam Livesey Other Credits: Helga Loser/Marion Neill

Denver water: Car

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Released:	August 2006
Avertiser:	Denver Water
Brand name:	WATER SAVING AWARENESS CAMPAIGN
Agency:	Sukle Advertising & Design
Country:	USA
Category:	Public awareness messages
Tags:	Ad placements on transport , Selection of creative ads on vehicles , Social Advertising
Advertising Agency: Sukle Advertising & Design, Denver, USA Creative Director: Mike Sukle Art Directors: Andy Dutlinger, Jeff Euteneuer Copywriter: Jim Glynn

BUS

Prints, Outdoor, Ads BUS, ECOLOGICAL FOOD PRODUCTS, LOWE BRINDFORS / LOWE FOREVER,

	See full size 600x321 px
Released:	November 2004
Avertiser:	COOP KONSUM
Brand name:	ECOLOGICAL FOOD PRODUCTS
Agency:	LOWE BRINDFORS / LOWE FOREVER
Country:	Sweden
Tags:	Creative outdoor , Creative review , Ad placements on transport , Selection of creative ads on vehicles
Creators Copywriter: Art Director: Account Supervisor: Maria Lunduall/Annika Petersson Advertiser Supervisor: Thomas Johansson/Pia Hollstenson Creative Director: Photographer: Typographer: Fredrik Holmberg/Bengt Berzelius Illustrator: Advertising Agency: LOWE BRINDFORS Creative Team: Johan Nilsson,Staffan Ryberg/Bjorn Colliander,Patrick Waters/Jorgen Lindstrom Other:

0-CEO

	See full size 600x397 px
Released:	February 2002
Avertiser:	THE ECONOMIST
Agency:	OGILVY & MATHER ADVERTISING
Country:	HONG KONG
Tags:	Ad placements on transport , Creative outdoor , Creative review , Selection of creative ads on vehicles
Creators Copywriter: SIMON HANDFORD Art Director: ANNIE WONG Account Supervisor: Advertiser Supervisor: Creative Director: ANNIE WONG Photographer: Typographer: Illustrator: Advertising Agency: Creative Team: Other:

NO PASSENGERS

	See full size 600x395 px
Released:	February 2002
Avertiser:	THE ECONOMIST
Agency:	OGILVY & MATHER ADVERTISING
Country:	HONG KONG
Tags:	Ad placements on transport , Creative outdoor , Creative review , Selection of creative ads on vehicles
Creators Copywriter: SIMON HANDFORD Art Director: ANNIE WONG Account Supervisor: Advertiser Supervisor: Creative Director: ANNIE WONG Photographer: Typographer: Illustrator: Advertising Agency: Creative Team: Other:

VIEW AT THE FRONT

	See full size 533x768 px
Released:	March 2000
Avertiser:	THE ECONOMIST
Brand name:	BUSINESS MAGAZINE
Agency:	OGILVY & MATHER ADVERTISING
Country:	HONG KONG
Tags:	Ad placements on transport , Creative outdoor , Creative review , Selection of creative ads on vehicles
Creators Copywriter: TROY SULLIVAN Art Director: ALEX WILCOX Account Supervisor: JASON AYERS Advertiser Supervisor: Creative Director: TROY SULLIVAN Photographer: Typographer: Illustrator: Advertising Agency: Creative Team: Other:

AVOID CRASHES

	See full size 475x768 px
Released:	January 2000
Avertiser:	THE ECONOMIST
Brand name:	BUSINESS MAGAZINE
Agency:	OGILVY & MATHER ADVERTISING
Country:	HONG KONG
Tags:	Ad placements on transport , Creative outdoor , Creative review , Selection of creative ads on vehicles
Creators Copywriter: TROY SULLIVAN Art Director: ALEX WILCOX Account Supervisor: JASON AYERS Advertiser Supervisor: Creative Director: ALEX WILCOX Photographer: Typographer: Illustrator: Advertising Agency: Creative Team: Other:

GET ON

	See full size 924x616 px
Released:	January 1998
Avertiser:	THE ECONOMIST
Agency:	ABBOTT MEAD VICKERS.BBDO
Country:	United Kingdom
Tags:	Ad placements on transport , Creative outdoor , Creative review , Selection of creative ads on vehicles
Creators Copywriter: MALCOLM DUFFY Art Director: PAUL BRIGINSHAW Account Supervisor: JEREMY MILES Advertiser Supervisor: ANDREW MCGREGOR Creative Director: DAVID ABBOTT Photographer: Typographer: JOE HOZA Illustrator: Advertising Agency: Creative Team: Other:

Selection of creative ads on vehicles