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This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “
Mysterious coincidences
”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.
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| «« Chain reaction in world's creativity | Walking fingers | Scale, globalization and epics in advertising »» |
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Credits:Are your hands weapons of love? Agency: Saatchi & Saatchi Creative Team: Rick Dodds & Steve HowellAgency Producer: Toby Clifton, Lexy Stingl Production Company: Nexus Productions Director: Carolina Melis Executive Producer: Christopher O'Reilly & Charlotte Bavasso Producer: Melody Sylvester Production Manager: Nathalie Le Berre Animation: Stuart Doig, Antoine Bourruel, Nicolas Domerego, Mina Mileva, Kwok Fung Lam Compositing: Fletch Moules, Paul Roberts Music: Brains & Hunch |
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Credits:
Advertising Agency: JWT Melbourne, Australia
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Credits:
Agency: Leo Burnett, London
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Credits:
Agency: 180, Amsterdam
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Credits:
Creatives: Naresh Ramchandani
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Executive Creative Director:
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