This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “ Mysterious coincidences ”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.

Credits:

Production company: Wanda Productions

Director: Wilfrid Brimo

Credits:

Description / Synopsis:
Manix condoms give you so much pleasure that everybody's going to want to stay home instead of going to work. This means the end of the world!
Agency: CLM BBDO
Agency: OMD, Paris
Production Company: Wanda Productions
Tagline: More pleasure, more problems
Awards:
Festival de la Publicité de Méribel, 2006 (Cyber Cristal) for Sites: Health
Festival de la Publicité de Méribel, 2006 (Cristal) for Media: Humor

Creative Director: Gilles Fichteberg, Jean-François Sacco
Copywriter: Alexis Benoit
Director: Wilfrid Brimo
Production Company Producer: Claude Fayolle
Agency Producer: Valentine Bounaud ( more )

Credits:

Agency: TBWA\PARIS
Production Company: Wanda Productions
Creative Director: Erik Vervroegen
Art Director: Eve Roussou
Copywriter: Véronique Sels
Director: Wilfrid Brimo
Agency Producer: Christian Delhaye
Account Manager: Céline Colin
Advertising Manager: Vincent Pelletier, Olivier Denoue
Producer: Clause Fayol
Song: "My Boy Lollipop"
3D: Def 2 Shoot

Credits:

Advertising Agency: Colenso BBDO, New Zealand
Director: Wilfred Brimo
Production Company: Wanda Productions
Creative Director: Richard Maddocks
Art Director: Maria Lishman Anne Boothroyd
Copywriter: Anne Boothroyd Maria Lishman
Producer: Richard Mayo-Smith
Account Services: Scott Coldham

Credits:

Advertising Agency: Colenso BBDO, New Zealand
Director: Wilfred Brimo
Production Company: Wanda Productions
Creative Director: Richard Maddocks
Art Director: Maria Lishman Anne Boothroyd
Copywriter: Anne Boothroyd Maria Lishman
Producer: Richard Mayo-Smith
Account Services: Scott Coldham

Credits:

Advertising Agency: Colenso BBDO, New Zealand
Director: Wilfred Brimo
Production Company: Wanda Productions
Creative Director: Richard Maddocks
Art Director: Maria Lishman Anne Boothroyd
Copywriter: Anne Boothroyd Maria Lishman
Producer: Richard Mayo-Smith
Account Services: Scott Coldham

Credits:

Context:
Peugeot wants to integrate in its offers promotion a new element in leaning on an ecological approach to enhance the quality of the HDi technology (high pression common rail diesel motor), its economical interest and its contribution to the ecology.
Agency: BETC Euro RSCG
Tagline: Clean Technology. Nature will remember
Original Tagline: Profitez des promos propres. La nature s'en souviendra
Awards:
The Cresta Awards, 2006 (Winner) for Television

Creative Director: Stéphane Xiberras
Art Director: Hugues Pinguet
Copywriter: Olivier Apers
Director: Wilfrid Brimo
Account Planner: Jean-Philippe Martzel
Agency Producer: Sébastien Lintingre
Account Manager: Raphaël de Andréis, Philippe Couchaux, Sophie Cavazza
Sound Production: Capitaine Plouf
Advertising Manager: Olivier Marquer, Magali Callanan

Credits:

Agency: BETC Euro RSCG
Production Company: Wanda Productions
Tagline: Clean Technology. Nature will remember
Original Tagline: Profitez des promos propres. La nature s'en souviendra
Awards:
Kinsale Sharks Awards Advertising Festival, 2006 (Bronze) for International TV: Automotive
The Cresta Awards, 2006 (Winner) for Television
Epica Awards / Silver Award Film Category

Creative Director: Stéphane Xiberras
Art Director: Hugues Pinguet
Copywriter: Olivier Apers
Director: Wilfrid Brimo
Account Planner: Jean-Philippe Martzel
Agency Producer: Sébastien Lintingre
Account Manager: Raphaël de Andréis, Philippe Couchaux, Sophie Cavazza
Sound Production: Capitaine Plouf
Advertising Manager: Olivier Marquer, Magali Callanan

Credits:

Description / Synopsis:
A beach. All the bathers are represented with, upon their heads, the numbers of calories they have. An unexpectable information reveals that on discovery channel, august is the shark month...
Production Company: Wanda Productions
Director: Wilfrid Brimo
Awards: Eurobest, 2006 (Shortlist) for Publications & Media

Credits:

Agency: TBWA\PARIS
Production Company: Wanda Productions
Soundtrack/Song: "Sugar Baby Love"
Awards:
Cannes Lions - International Advertising Festival, 2006 (Silver Lion) for Public Health & Safety
Prix de la campagne citoyenne, 2006 (Shortlist) for Associations
Eurobest, 2006 (Eurobest Gold) for Public Health & Safety
Festival de la Publicité de Méribel, 2006 (Cristal) for France: Commercial / NGOs, charities, aid organisation
CLIO Awards, 2007 (Silver) for Public Service

Creative Director: Erik Vervroegen
Art Director: Eve Roussou
Copywriter: Véronique Sels
Director: Wilfrid Brimo
Producer: Claude Fayolle
Agency Producer: Christine Bouffort
Account Manager: Céline Colin, Alexandra Henry-Dupoux
Editor: Geoffroy Barbet Massin
Post Production: Laurence Lelong, Mikros Images
Animation: Geoffroy Barbet Massin, Anne Chatelain, Michael Nauzin, Marie Honold, Alexandre Sauthier, Nicolas Cazaux, Raida Mechiri
Production Artist: Pascal Giroux
Modeler: Leo Phong-thai, Olivier Lesaint, Laurent Herveig, Iam Le than, Benjamin Ruiz
Music Publisher: Universal Music
Advertising Manager: Vincent Pelletier, Olivier Dénoue, Bénédicte Leconte
Set-up: Pierre Lasbignes
Render Morgan Sagel
Render Guillaume Ho
Render Olivier Lesaint
Render Thomas Mansencal
Flame artist Guillaume Pondard
Supervision Morgan Sagel
Supervision Geoffroy Barbet Massin
Supervision Julien Meesters

Credits:

Agency: Ailleurs Exactement
Production Company: Wanda Productions
Director: Wilfrid Brimo

Credits:

Agency: TBWA\PARIS
Production Company: Wanda Productions
Soundtrack/Song: "Baby baby"
Tagline: Live long enough to find the right one. Protect yourself
Original Tagline: Protégez-vous
Awards:
Cannes Lions - International Advertising Festival, 2005 (Gold Lion ) for Public Health & Safety
Prix de la campagne citoyenne, 2005 (Grand Prix)
Epica, 2005 (Winner) for Public Interest
Eurobest, 2005 (Eurobest Gold) for Public Health & Safety
CLIO Awards, 2006 (Gold) for Public Service

Creative Director: Erik Vervroegen
Art Director: Erik Vervroegen
Copywriter: Erik Vervroegen, Véronique Sels
Director: Wilfrid Brimo
Agency Producer: Christine Bouffort
Account Manager: Céline Colin
3D Graphics: Akama
3D Character: Akama
Music: The Vibrators
Music Publisher: Sony Music Publishing

Advertising Manager: Olivier Denous, Olivier Arnou-Laugeac

Lyrics for Baby Baby

Mmm, you’re so pretty,
Not to talk to you would be a crime.
Aah, let me put my arms around you,
Just wanna use up a little of your time.
(And I go -) Baby baby baby,
Baby baby baby,

Baby baby baby,
Won’t you be my girl.
Aah, your eyes are so pretty,
And the clothes you wear they’re so fine.
Hey won’t you come round to my place

Just wanna use up a little of your time.

Credits:

Agency: .V.
Production Company: Wanda Productions
Tagline: Diesel engines could have taken a turn for the worse.

Creative Director: Christian Vince, Xavier Real Del Sarte
Art Director: Hugues Pinguet
Copywriter: Olivier Apers
Director: Wilfrid Brimo
Producer: Claude Fayolle
Agency Producer: Corinne Persch
Sound Designer: Guillaume Le Guen
Music Composer: Guillaume Le Guen

Credits:

Agency: McCann-Erickson France
Production Company: Wanda Productions, McGuff, OZ Production
Tagline: Nescafé Sweet n' Coffee. Better To Drink More
Original Tagline: Nescafé Sweet n' Coffee. C'est meilleur d'en boire beaucoup

Art Director: Julie Hadengue
Copywriter: Marine Kergadallan
Director: Wilfrid Brimo
Account Director: Gladys Francillette
Account Executive: Korede Odjo
Agency Producer: Annabel Dauphin, Lionel Courtiaud, Colette Parrot, Valérie Abrial

Credits:

Agency: DDB PARIS
Production Company: Wanda Productions
Awards:
Cannes Lions - International Advertising Festival, 2003 (Silver Lion) for Corporate Image
Sportel - Golden Podium, 2003 (Jury's Special Prize) for Best Sports TV Advertising Film
Eurobest, 2003 (Bronze Campaign) for Corporate
Executive Creative Director: Bertrand Suchet
Art Director: Hugues Pinguet
Copywriter: Olivier Apers
Director: Wilfrid Brimo
Agency Producer: Isabelle Dufour
Account Manager: Emmanuelle Sawko, Julie Régis
Agency Executive Producer: Jean-Luc Bagur
Music: Capitaine Plouf
Advertising Manager: Nathalie Zimmermann, Laurence Lachmann