This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “ Mysterious coincidences ”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.

Credits:

An ice-cream drops in the middle of the desert. A Cobra Snake is nearby and gets close fast. As it starts eating it another Cobra Snake appears and eats from the same ice-sream which in some seconds is going to melt under the hot sun. The battle for the last few drops by now seems unavoidable..

Agency: 72andSunny / Los Angeles, CA
Creative Director: Glenn Cole
Writers: Jason Norcross, Bryan Rowles
Producer: Sam Baerwald
Brand Manager: Brad Bigelow, Jessica Lewis

Animation: Epoch Ink Animation, Venice, CA

Music: "Strict Machine" (We Are Glitter Mix) by Goldfrapp

"Joe Pearson and the crew at Epoch Ink did a phenomenal job marrying Goldfrapps music with their comic book-inspired imagery. The energy of the song is infused into every fiber of the story, characters and aesthetic. Achieving that sort of seamless balance is pretty rare," said Sam Baerwald, Executive Producer at 72andSunny.

Glenn Cole, Co-Founder/Creative Director at 72andSunny said, "As Zune Arts heads into its second year, the program will continue its mission of fostering collaborations between artists in all mediums. The more artists
involved, the merrier. We want Zune Arts to remain an invitation and keep evolving and growing. The only way to do that is with a constant stream of new ideas, voices and connections."

Credits:

Agency: 72andSunny, LA
Director: Suzanne Deakin
Production Co: Slinky Pictures
Creative Directors: Glenn Cole & John Boiler
Copywriters: Sean Vij, Jason Norcross
Art Director: Yooly Mukai, Bryan Rowles
Executive Agency Producer: Sam Baerwald
Music Artist: Regina Spektor
Song: "Us"

Credits:

Agency: Agency: 72andSunny / Los Angeles, CA
ECD/AD: Glenn Cole
Copywriters: Jeff Mullen & Jason Norcross
Producers: Sam Baerwald, Rebekah Mateu
Production Compan: Motion Theory
Director: Motion Theory
Executive Producer: Javier Jimenez
Producer: James Taylor
Art Directors: Mark Kudsi & Guiherme Marcondes
Director of Animation: Nick Losq
Designers/Animators: Mark Kulakoff, Ron Delizo, Tom Bruno, Grace Lee, Helen Choi, Jesse Franklin, Danny Zobrist, Omar Gattica, Joseph Jones, Ben Grangereau, Colleen Corcoran, Miwa Patreyek

Credits:

Agency: 72andSunny, Los Angeles
Art Director: Glenn Cole
Copywriter: Sean Vij
Producer: Sam Baerwald
Production Company: Passion Pictures
Director: SSSR
Producers: Lottie Hope, Holly Stone
Animation: Marion Nove-Josserand, Florian Mounie
Lighting: Lukas Pazera (lead), Claire Michaud
Modelling/Texturing: Ian Brown
Rigging: Daniele Niero
Compositing: Lee Gingold (Boujou), Adam Leary
Music: «Magic Trick» by M. Ward

Credits:

Client: Microsoft Zune
Agency: 72andSunny / Los Angeles
Creative Director: Glenn Cole
Writer: Jason Norcross, Bryan Rowles
Producer: Rebekah Mateu
Animation: Vitamin / Chicago
Musical Artist: What Made Milwaukee Famous
Song: Hopelist

Credits:

Agency/concept: 72andSunny.
Music: “Special Thing” by Viva Voce.
Production: FullTank
Creative Director: Chris Do
Executive Producer: Ben Morris
Art Director and Character Development: Ronald Kurniawan
Jr. Art Director: Jonathan Kim
Cell Animation Directors: Jason Brubaker, Taik Lee
Cell Animation Special Effects: Noe Garcia
3D Modeling Animation: Ian Mankowski, Omar Gatica, Aaron Knapp
Design/Animation: Jonathan Kim, Aaron Knapp, Ryan Choi, Jennifer Lee

Credits:

Agency: 72andSunny, Los Angeles
Production company: Punga, Buenos Aires

Credits:

Video: Bent Image Lab

Music: Bitter:Sweet

Credits:

Video: OgreMagi

Music: Mates Of State

Credits:

Video: Emmett Feldman & Fake I.D.

Music: MIS (Mexican Institute Of Sound)

Credits:

Video: agency:collective & Michael Jacob

Music: Deerhoof

Credits:

Production: Tokyoplastik