KAP-LAN DONER KEBAB: GIANT DONER KEBAB

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Released:	December 2003
Avertiser:	KAP-LAN DONERPRODUKTION
Agency:	LEAGAS DELANEY HAMBURG
Country:	Germany
Category:	Fast food outlets & restaurants
Tags:	Creative review Examples of creative advertising pillars Creative outdoor

Credits:

GIANT DONER KEBAB

KAP-LAN DÕNERPRODUKTION

DONER KEBAB PRODUCTION

Advertising Agency: LEAGAS DELANEY HAMBURG, GERMANY

Date Of 1st Implementation: 01/12/2003

Entrant Company: LEAGAS DELANEY HAMBURG, GERMANY

Name Company Position

Helen Kötter Leagas Delaney Hamburg Creative Director

Heiko Schmidt Leagas Delaney Hamburg Creative Director

Jonas Keller Leagas Delaney Hamburg Art Director

Steffi Römke Leagas Delaney Hamburg Account Supervisor

Communication Goals

Advertisement pillar (to light up).

Media Strategy

A doner kebab is a typical Turkish take-out snack. A big piece of meat which is grilled on a turning spit.

People will find this kind of snack bar at every corner in Berlin.

Creative Executions

Additionally, Berlin has the biggest Turkish communitiy in Germany. Kaplan-the largest supplier of doner

kebab in Berlin-wants to increase it's reputation in this community. Berlin is a City with turning advertising columns at every corner. So our message can hit the people where they eat our products.

Media Effort

What fits a turning snack better than a turning advertising column? By changing a turning advertising column

into a big turning doner kebab you dramatize in a simple manner that Kalplan is the biggest supplier Berlin's.

Value For Money

Increased awareness in Turkish community of doner kebabs in Berlin.