General Electric: Sun Lamp

Credits:

The “Landscapes” campaign is another take on illustrating how the Earth’s resources can be harnessed to address our most critical problems, this time in a more metaphorical manner. For example, one of our ads titled “Sun Lamp” portrays the bulb of a flower as the sun, to depict solar energy.

Communicate that GE is a company dedicated to turning imaginative ideas into leading products and services that help solve some of the world’s toughest problems.

To underscore GE’s commitment to making the world a better place, this campaign dramatizes how technology and nature can live in harmony together. The resulting layouts are beautiful landscapes that conceptually highlight some of GE’s core products

URL ecomagination.com
Agency BBDO New York
City New York
Advertiser General Electric
Brand Name GE
Business Sector Energy Production, Raw Materials & Minerals
Campaign Name Landscapes
Date of First Publication 2/24/2007
Tagline imagination at work