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Johnson Dental Floss: Expansion Plus

Prints, Outdoor, Ads Johnson Dental Floss: Expansion Plus, DENTAL FLOSS, McCann Erickson Brazil,

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Released:	February 2007
Avertiser:	JOHNSON & JOHNSON
Brand name:	DENTAL FLOSS
Agency:	McCann Erickson Brazil
Country:	Brazil
Category:	Toiletries & pharmaceuticals
Tags:	Food is hiding between teeth

Credits:

Reach. It'll be hard to hide

Agency: McCann, Sao Paulo, Brazil
Creative Directors: Adriana Cury and Eduardo Hernandez
Art director: Alexandre Silveira
Copywriter: Marcelo "Padoca" Lima

Mysterious coincidences "Food is hiding between teeth"

Images

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