Type Of Entry: Online Advertising
Category:
Automotive Products & Services
Title: BLANK LIKE A
RABBIT
Advertiser/Client: VOLKSWAGEN
Product/Service:
VOLKSWAGEN RABBIT
Entrant Company, City: CRISPIN PORTER + BOGUSKY,
Miami
Country: USA
Advertising/Web Design Agency, City: CRISPIN PORTER +
BOGUSKY, Miami
Country: USA
Credit Details:
| Name |
Position |
Company |
| Alex Bogusky |
Chief Creative Officer |
Crispin Porter + Bogusky |
| Andrew Keller |
Executive Creative Director |
Crispin Porter + Bogusky |
| Tony Calcao, Rob Strasberg & Scott Linnen |
Creative Directors |
Crispin Porter + Bogusky |
| Jeff Benjamin |
Interactive Creative Director |
Crispin Porter + Bogusky |
| Kevin Koller & John Antoniello |
Art Directors |
Crispin Porter + Bogusky |
| Winston Binch |
Executive Integrated Producer |
Crispin Porter + Bogusky |
| Neil D'Amico |
Jr. Integrated Producer |
Crispin Porter + Bogusky |
|
Vendor |
Templar |
Synopsis:
This Rabbit banner playfully celebrates the return of
the iconic Rabbit name to the VW line-up. The simple fill-in the blank begs to
be answered, while also playing upon a simple insight. If an automobile is
German engineered specifically for city driving and it carries a price tag of
less than 15K it's bound to breed like...well, you get the point.