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ADIDAS : IMPOSSIBLE IS NOTHING
| See full size 600x450 px | |
| Released: | June 2007 |
| Avertiser: | ADIDAS |
| Brand name: | Cannes Lions 2007 |
| Agency: | Netthink |
| Country: | Spain |
| Category: |
Cannes 2007 Cyber Lions
Clothing & footwear
|
| Awards: |
Epica 2007 Interactive Winner
Cannes Lions 2007 Cyber Gold
|
Credits:
Type Of Entry: Online Advertising
Category: Clothing, Footwear & Accessories
Title: IMPOSSIBLE IS NOTHING
Advertiser/Client: ADIDAS
Product/Service: SPORTSWEAR
Entrant Company, City: NETTHINK, Madrid
Country: SPAIN
Advertising/Web Design Agency, City: NETTHINK, Madrid
Country: SPAIN
Category: Clothing, Footwear & Accessories
Title: IMPOSSIBLE IS NOTHING
Advertiser/Client: ADIDAS
Product/Service: SPORTSWEAR
Entrant Company, City: NETTHINK, Madrid
Country: SPAIN
Advertising/Web Design Agency, City: NETTHINK, Madrid
Country: SPAIN
Credit Details:
| Name | Position | Company |
| Mario Sбnchez del Real | Creative Director | netthink |
| Mario Sбnchez del Real | Art Director | netthink |
| Ivбn Gajate | Flash Development | netthink |
| Jesъs Henares | Copywriter | netthink |
| David Lуpez - Mesas | Tech Director | netthink |
| Ivбn Ramos | Account Supervisor | netthink |
| Elena Pozuelo | Account Executive | netthink |
| Paula Pбramo. | Account Executive | netthink |
Synopsis:
The campaign allows the user to draw an impossible wish with a marker that paints a line from where urban elements pop up. Meanwhile a fast runner goes through the line that the user is drawing, linking to a microsite, where users can express what they think is impossible, but they might achieve.