RESEARCH FOR INSPIRATION
170 000 cutting edge & award winning commercials, with high quality playback & unlimited download option Get to know more about how Coloribus can help you!
Cannes Lions 2007 - Cyber Lions GOLD: TEA PARTAY
| See full size 600x450 px | |
| Released: | June 2007 |
| Brand name: | Cannes Lions 2007 |
| Category: |
Cannes 2007 Cyber Lions
|
| Awards: |
Cannes Lions 2007 Cyber Gold
|
Credits:
Type Of Entry: Viral Advertising
Category: Viral Video
Title: TEA PARTAY
Advertiser/Client: SMIRNOFF
Product/Service: RAW TEA
Entrant Company, City: BARTLE BOGLE HEGARTY, New York
Country: USA
Advertising/Web Design Agency, City: BARTLE BOGLE HEGARTY, New York
Country: USA
Category: Viral Video
Title: TEA PARTAY
Advertiser/Client: SMIRNOFF
Product/Service: RAW TEA
Entrant Company, City: BARTLE BOGLE HEGARTY, New York
Country: USA
Advertising/Web Design Agency, City: BARTLE BOGLE HEGARTY, New York
Country: USA
Credit Details:
| Name | Position | Company |
| Kevin Roddy | Executive Creative Director | Bartle Bogle Hegarty |
| Amee Shah | Art Director | Bartle Bogle Hegarty |
| Matt Ian | Copywriter | Bartle Bogle Hegarty |
| Clay Weiner | Copywriter | Bartle Bogle Hegarty |
| Lisa Setten | Senior Producer | Bartle Bogle Hegarty |
| Melissa Bemis | Producer | Bartle Bogle Hegarty |
| Julien Christian Lutz | Director | Bartle Bogle Hegarty |
| HSI Productions | Production Company | |
| Bruce Wellington | Head of Broadcast Production | Bartle Bogle Hegarty |
Synopsis:
Smirnoff Raw Tea needed to make a big splash, with
very little money, in a Northeast test market during the peak summer months. So
we utilized an alternative channel: viral video. To make it resonate, we decided
to celebrate the people who summered in our test market through a hip hop video.
"Join The Tea Partay" was born. Our insight was dead-on because the video had
more than 2 million hits in its first five months on YouTube and has appeared in
The Wall Street Journal, The New York Times, Good Morning America and CNN... to
name only a few.