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Cannes Lions 2007 - Cyber Lions GOLD: IWANTTOSEEAGHOST
| See full size 600x450 px | |
| Released: | June 2007 |
| Brand name: | Cannes Lions 2007 |
| Category: |
Cannes 2007 Cyber Lions
|
| Awards: |
Cannes Lions 2007 Cyber Gold
|
Credits:
Type Of Entry: Viral Advertising
Category: Viral Marketing
Title: IWANTTOSEEAGHOST
Advertiser/Client: DEAPLANETA
Product/Service: PULSE MOVIE
Entrant Company, City: CP PROXIMITY, Barcelona
Country: SPAIN
Advertising/Web Design Agency, City: CP PROXIMITY, Barcelona
Country: SPAIN
Category: Viral Marketing
Title: IWANTTOSEEAGHOST
Advertiser/Client: DEAPLANETA
Product/Service: PULSE MOVIE
Entrant Company, City: CP PROXIMITY, Barcelona
Country: SPAIN
Advertising/Web Design Agency, City: CP PROXIMITY, Barcelona
Country: SPAIN
Credit Details:
| Name | Position | Company |
| Enric Nel-lo | Executive Creative Director | CP Proximity |
| Hugo Olivera | Creative Director | CP Proximity |
| Jaume Leis | Art Director | CP Proximity |
| Jordi Ramon | Art Director | CP Proximity |
| Dani Rocasalbas | Front End Developer | CP Proximity |
| Juan Carlos Moscardo | Back End Developer | CP Proximity |
Synopsis:
The brief: To generate awareness and drive people to
cinema by generating buzz. The Idea: Bring Pulse plot to real life, by creating
a fake blog which is possessed by ghosts, and allowing users to become both main
characters of the movie and the spreaders of the action, thanks to a high-level
personalisation tool which allows text, audio, and real time webcam recording
video for scaring friends. The Results: +300,000 visits with no advertising
cost. +1,250,000 visits by now +18,000 references on blogs, forums and webs
+175,000 viral email sent.