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Cannes Lions 2007 - Cyber Lions Silver: DAYDREAM
| See full size 600x450 px | |
| Released: | June 2007 |
| Brand name: | Cannes Lions 2007 |
| Category: |
Cannes 2007 Cyber Lions
|
| Awards: |
Cannes Lions 2007 Cyber Silver
|
Credits:
Type Of Entry: Websites & Microsites
Category: Clothing, Footwear & Accessories
Title: DAYDREAM
Advertiser/Client: WEAVE TOSHI
Product/Service: HATS
Entrant Company, City: QUBIBI, Tokyo
Country: JAPAN
Advertising/Web Design Agency, City: QUBIBI, Tokyo
Country: JAPAN
Category: Clothing, Footwear & Accessories
Title: DAYDREAM
Advertiser/Client: WEAVE TOSHI
Product/Service: HATS
Entrant Company, City: QUBIBI, Tokyo
Country: JAPAN
Advertising/Web Design Agency, City: QUBIBI, Tokyo
Country: JAPAN
Credit Details:
| Name | Position | Company |
| Kazumasa Teshigawara | Creative Director | Qubibi |
| Kazumasa Teshigawara | Art Director | Qubibi |
| Kazumasa Teshigawara | Designer | Qubibi |
| Kazumasa Teshigawara | Photographer | Qubibi |
| Kazumasa Teshigawara | Programmer | Qubibi |
| Ryo Fukuda | music | |
| Kazumasa Teshigawara | Figurative Arts(Animation) | Qubibi |
| Seiko Omura | Doll Mister |
Synopsis:
The campaign site is the 3rd special contents for
Weave Toshi, a headwear manufacturer/retailer based in Tokyo and London. The
main purpose of the site is enhancing the magnetism of the Weave Toshi brand for
young people who are keen on trends, rather than introducing the product
details. The idea that was with us through the project was something like an
"unpleasant dream" - which gives audience a wet, warm, flickering, repetitive,
mesmerizing feel. We wanted to make it be burnt/sticked into their eyes/ears.
The interface is introduced to the user or integrated into to the site at least
incongruity, with the analogy of a common cuckoo clock.