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Cannes Lions 2007 - Cyber Lions Silver: CLEARIFICATION
| See full size 600x450 px | |
| Released: | June 2007 |
| Brand name: | Cannes Lions 2007 |
| Category: |
Cannes 2007 Cyber Lions
|
| Awards: |
Cannes Lions 2007 Cyber Silver
|
Credits:
Type Of Entry: Websites & Microsites
Category: Other Consumer Products
Title: CLEARIFICATION
Advertiser/Client: MICROSOFT
Product/Service: WINDOWS VISTA
Entrant Company, City: McCANN WORLDGROUP, San Francisco
Country: USA
Advertising/Web Design Agency, City: McCANN WORLDGROUP, San Francisco
Country: USA
2nd Advertising/Web Design Agency, City: MEKANISM, San Francisco
Country: USA
Category: Other Consumer Products
Title: CLEARIFICATION
Advertiser/Client: MICROSOFT
Product/Service: WINDOWS VISTA
Entrant Company, City: McCANN WORLDGROUP, San Francisco
Country: USA
Advertising/Web Design Agency, City: McCANN WORLDGROUP, San Francisco
Country: USA
2nd Advertising/Web Design Agency, City: MEKANISM, San Francisco
Country: USA
Credit Details:
| Name | Position | Company |
| Rob Bagot/John McNeil | Executive Creative Director | McCann Worldgroup |
| Tommy Means | Director and Creative Director | Mekanism |
| Demetri Martin/Tommy Means | Copywriter | |
| Stef Smith/Jason Harris/Elizabeth Morse | Producers | Mekanism |
| Ed Galvez | Agency Producer | McCann Worldgroup |
| Michael Gillette | Illustrator | Mekanism |
| Michael Gillette/Troy Cooper | Art Director | Mekanism |
| Andy Lilien | Director of Photography | |
| Demetri Martin/Greg and Nyles of Film School | Composers | |
| Lasse Jarvi | Editor | Mekanism |
Synopsis:
Clearification is the name of the multi-faceted
successful buzz campaign for the launch of Microsoft Windows Vista. The campaign
included a of series episodic webfilms, 30 second spots, animated puppet blogs,
banners, a one-hour Comedy Central Special and a 30 city comedy tour. The
campaign was created in partnership by Mekanism and McCann Worldgroup, and stars
indie hipster comedian Demetri Martin. At www.clearification.com, you will find
an episodic story about one man's journey to free himself from his inner clutter
and find clarity. His adventure starts at the Institute for Advanced Personhood
(theiap.org) and ends with clearification.