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Cannes Lions 2007 - Cyber Lions Silver: THE HUNT

Prints, Outdoor, Ads Cannes Lions 2007 - Cyber Lions Silver: THE HUNT, Cannes Lions 2007, ,

Credits:

Type Of Entry: Websites & Microsites
Category: Games
Title: THE HUNT
Advertiser/Client: VOLVO CARS CORPORATION
Product/Service: VOLVO XC90
Entrant Company, City: EURO RSCG 4D, Amstelveen
Country: THE NETHERLANDS
Advertising/Web Design Agency, City: EURO RSCG 4D, Amstelveen
Country: THE NETHERLANDS

Credit Details:
Name Position Company
Sicco Beerda Creative Director Euro RSCG 4D
Jason Holzman Creative Director Euro RSCG
Bram de Rooij Copywriter Euro RSCG 4D
Martijn Sengers Art Director Euro RSCG 4D
Antonio Costa Designer Euro RSCG 4D
Feike Kloostra Designer Euro RSCG 4D
Edwin Nikkels Designer Euro RSCG 4D
Sabine Steinhaus Account Director Euro RSCG 4D
Jantte Decaire Account Manager Euro RSCG 4D
Production Company FramFab Gothenburg

Synopsis:
Sponsoring Disney's Pirates of the Caribbean: Dead Man's Chest, Volvo organises a global treasure hunt. A tricked Volvo XC90 was buried: find it and it's yours. Having picked up a treasure map at your dealership, The Hunt continues online. Hopping from website to website a 30-day journey across the Seven Seas unfolds. Unravel an old man's tale on Madeira, match broken china off Africa's coast, decipher Maya murals on Cozumel and be the first to return in Port Royal harbour. Seven finalists where flown to an island in the Bahamas for the final event: the recovery of the buried car.