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Cannes Lions 2007 - Cyber Lions Bronze: SMIRNOFF.COM GLOBAL SITE
| See full size 600x450 px | |
| Released: | June 2007 |
| Brand name: | Cannes Lions 2007 |
| Category: |
Cannes 2007 Cyber Lions
|
| Awards: |
Cannes Lions 2007 Cyber Bronze
|
Credits:
Type Of Entry: Websites & Microsites
Category: Foods and Drinks
Title: SMIRNOFF.COM GLOBAL SITE
Advertiser/Client: DIAGEO
Product/Service: SMIRNOFF VODKA
Entrant Company, City: AKQA, New York
Country: USA
Advertising/Web Design Agency, City: AKQA, New York
Country: USA
Category: Foods and Drinks
Title: SMIRNOFF.COM GLOBAL SITE
Advertiser/Client: DIAGEO
Product/Service: SMIRNOFF VODKA
Entrant Company, City: AKQA, New York
Country: USA
Advertising/Web Design Agency, City: AKQA, New York
Country: USA
Credit Details:
| Name | Position | Company |
| Lars Bastholm | Executive Creative Director | AKQA |
| Damian Claassens | Creative Director | AKQA |
| Seth Rementer | Art Director | AKQA |
| Leo Vladimirsky | Copywriter | AKQA |
| Brennan Boblett | Senior Designer | AKQA |
| Matt Burniston | Designer | AKQA |
| Mehera O'Brien | Associate Creative Director | AKQA |
| Laura Garcia-Barrio | Experience Designer | AKQA |
| Sean McSharry | Director of CRD | AKQA |
| Kaare Wesnaes | Senior Creative Developer | AKQA |
Synopsis:
Smirnoff.com is the new global digital communications
platform for Smirnoff, the world's best selling premium Vodka. The site provides
an immersive experience for users, allowing them to celebrate Smirnoff's rich
Russian roots. The main feature of the site, the 'Signature' section, provides
more in-depth historical facts, asking users to pause and reflect about their
own history and share similar milestones from their own lives. Users can create
their own signature video and send these personalised signatures to their
desktops and mobile phones or post them at YouTube.