Cannes Lions 2007 - Cyber Lions Bronze: MGM GRAND WEBSITE

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Released:	June 2007
Brand name:	Cannes Lions 2007
Category:	Cannes 2007 Cyber Lions
Awards:	Cannes Lions 2007 Cyber Bronze

Credits:

http://www.mgmgrand.com/

Type Of Entry: Websites & Microsites
Category: Travel, Entertainment & Leisure
Title: MGM GRAND WEBSITE
Advertiser/Client: MGM GRAND
Product/Service: CASINO HOTEL
Entrant Company, City: SID LEE, Montreal
Country: CANADA
Advertising/Web Design Agency, City: SID LEE, Montreal
Country: CANADA

Credit Details:

Name	Position	Company
George Giampuranis	Creative Director	SID LEE
Nicolas St-Cyr	Art Director	SID LEE
Dave Roberts	Art Director	SID LEE
Patrick Matte	Flash Programmer	SID LEE
Richard Jean-Baptiste	Producer	SID LEE
Marc Cфtй	Director/Production/Post	Fake Studio
Martin Gauthier	Strategist	SID LEE
Annie Verrier/Julie Demers	Client Services	SID LEE
Christopher Dormoy	Designer	SID LEE
Julien Knafo	Sound Design

Synopsis:

The objective was to incrase the number of unique visitors in the booking engine and to engage users in the rich, sophisticated space that is MGM Grand iva a fully integrated experiantial video production. The site takes users on an immersive journey through the property highlighting its seductive amenities. Walls fall away, gravity is suspended, space and time lose their tyranny - reality is governed only by fantasy, energy and indulgence. Six months after the redesign went live, MGM Grand handled unique visits above projections than over the same period last year. Please click 'ENTER MAXIMUM VEGAS'

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Cannes Lions 2007 - Cyber Lions Bronze: MGM GRAND WEBSITE


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