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Cannes Lions 2007 - Cyber Lions Bronze: GET THE MESSAGE
| See full size 600x450 px | |
| Released: | June 2007 |
| Brand name: | Cannes Lions 2007 |
| Category: |
Cannes 2007 Cyber Lions
|
| Awards: |
Cannes Lions 2007 Cyber Bronze
|
Credits:
Type Of Entry: Other Online Advertising
Category: Mobile Advertising
Title: GET THE MESSAGE
Advertiser/Client: ROYAL NAVY
Product/Service: NAVY RECRUITMENT
Entrant Company: GLUE LONDON
Country: UNITED KINGDOM
Advertising/Web Design Agency: GLUE LONDON
Country: UNITED KINGDOM
Category: Mobile Advertising
Title: GET THE MESSAGE
Advertiser/Client: ROYAL NAVY
Product/Service: NAVY RECRUITMENT
Entrant Company: GLUE LONDON
Country: UNITED KINGDOM
Advertising/Web Design Agency: GLUE LONDON
Country: UNITED KINGDOM
Credit Details:
| Name | Position | Company |
| Seb Royce | Creative Director | glue London |
| James Leigh | Creative | glue London |
| Darren Giles | Creative | glue London |
| Leon Ostle | Head of Design | glue London |
| Dom O`Brien | Design Director | glue London |
| Fraser Hobbs | Flash Developer | glue London |
| Andy Kinsella | Producer | glue London |
| Mark Sanderson | Account Manager | glue London |
| Miranda Ross | Head of Planning | glue London |
Synopsis:
The idea was to communicate the breadth of careers
available in the Royal Navy to a target audience of 16-24 year olds with whom
mobile phone (cell phone) penetration of over 90%. We hadn't seen any creative
for mobile phones that had really pushed boundaries, we think this does. The
result is getthemessage, a personalised video based messenger service where
users can create their own message and choose a method of delivery from a
variety of Royal Navy arms and send it to friends via their handsets. The
recipients can then send back their own message directly from their handset.