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Cannes Lions 2007 - Cyber Lions Bronze: IDIOTS
| See full size 600x450 px | |
| Released: | June 2007 |
| Brand name: | Cannes Lions 2007 |
| Category: |
Cannes 2007 Cyber Lions
|
| Awards: |
Cannes Lions 2007 Cyber Bronze
|
Credits:
Type Of Entry: Viral Advertising
Category: Viral Video
Title: IDIOTS
Advertiser/Client: MTV/AUTOTRADER
Product/Service: ANTI-DRINK-DRIVING MESSAGE
Entrant Company, City: JWT, London
Country: UNITED KINGDOM
Advertising/Web Design Agency, City: JWT, London
Country: UNITED KINGDOM
Category: Viral Video
Title: IDIOTS
Advertiser/Client: MTV/AUTOTRADER
Product/Service: ANTI-DRINK-DRIVING MESSAGE
Entrant Company, City: JWT, London
Country: UNITED KINGDOM
Advertising/Web Design Agency, City: JWT, London
Country: UNITED KINGDOM
Credit Details:
| Name | Position | Company |
| Nick Bell | Creative Director | JWT |
| Hugh Todd | Copywriter | JWT |
| Adam Scholes | Art Director | JWT |
| Kate Keith | Agency Producer | JWT |
| Paul Kirkley | Account Supervisor | JWT |
| Tom Ehr | Chief Executive Officer | MTV |
| Jacob Madsen | Producer | Hungry Man |
| Tony Barry | Director | |
| Matt Thompson | Marketing Director | Trader Media Group |
| Sam Gunn | Editor | The White House |
Synopsis:
This commercial features drunks in the back of taxis.
They fall asleep, abuse the driver, throw up etc, before we see the line: "The
real idiots drive themselves home".