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Multiply computer performance and maximise the power of your employees
| See full size 550x812 px | |
| Released: | August 2007 |
| Avertiser: | INTEL |
| Country: | USA |
| Tags: |
Home electronics & audio-visual
Work
Prints
Computers
Scandal advertising
|
Credits:
Intel, the computer chip maker, has been forced to apologise for an advertisement which has been widely criticised as racist.
The ad, which was for a new generation of micro-processors, showed six black sprinters crouched in the start position in front a white man wearing a shirt and chinos in an office.
Above the image was a slogan which read: "Multiply computer performance and
maximise the power of your employees."