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Canadian Breast Cancer Foundation: Spirit-mom Daughter
| See full size 880x1200 px | |
| Released: | August 2007 |
| Brand name: | Canadian Breast Cancer Foundation |
| Agency: | CUNDARI GROUP |
| Country: | Canada |
| Tags: |
PUBLIC HEALTH & SAFETY
Social Advertising
Work
Prints
|
Credits:
Some Women Run It Every Year.
Where most charity advertising is fake & happy or horribly realistic and depressing, we found an extremely compelling and simultaneously empowering and hopeful way to position this charity event. Our media director also managed to transform $500K of paid media into $6Million (and counting) of donated media.
Advertising Agency: Cundari Group, Toronto, CanadaCreative Director: Fred Roberts
Art Director: Mike Dietrich
Copywriter: Tim Das
Photographer: Chris Gordaneer
Media Director: Anne Wood