De Volkskrant Newspaper: Question Marks, The big event

Credits:

De Volkskrant’s brief was for Selmore to raise awareness and generate publicity for the newspaper’s legendary reputation of being inquisitive.

The campaign centres around a very current and somewhat sensitive topic in the Netherlands: more and more world-renowned Dutch multi-nationals, such as

ABN-AMRO and KLM are being sold to or taken over by non-Dutch companies. De Volkskrant triggers the country with questions like: “Who’s next to sell?, How Dutch are we still? When will these brand names disappear? Is that a bad thing?”

Check out the making of video.

Advertising Agency: Selmore, Amsterdam, The Netherlands
Creative Directors: Poppe van Pelt, Diederick Hillenius
Art Director: Poppe van Pelt
Copywriters: Diederick Hillenius, Paul van der Wijk
Planning: Otto van der Harst, Bart van der Vliet
Agency Producer: Danielle van Berkel
Account Handling: Linda de Graaff, Emilie van Dijk
Production Company: Comrad, Amsterdam
Director: Willem Gerritsen
Producer: Jelani Isaacs
Editor: Martin Heijgelaar
Post production Online: Valkieser, Amsterdam
Sound Studio: FC Walvisch, Amsterdam
Music Company: Massive Music, Amsterdam