Konzerthaus Dortmund: Franz 'Daddy what a they doing?' Schubert

Credits:

Here's your teddy bear...OK, I'll take you to the bathroom...stop bugging your sister.. Parents pay attention to a lot of things during a concert. Unfortunately, all too rarely to the music itself.

That's exactly the theme humorously explored by Jung von Matt/Elbe"s new poster and ad campaign for the Dortmund Concert Hall (Philharmonic for Westphalia).

The campaign promotes a new concert series: the "Symphony at 4 " the first concert series with child care" at a particularly family-friendly start time (Sundays at 4).

The style of the artwork for the ads is inspired by the covers of classical music scores. In the text, the names of works by great masters such as Liszt, Brahms or Chopin are suddenly interrupted by interjections of whining and childish prattle. The tagline fits: "Concerts without interruptions. The Symphony at 4. Now with child care."

The four ads in the campaign are appearing from the middle of September till the end of October in appropriate music publications (Crescendo, Fono Forum, Rondo, K.West), dailies (Zeit, S"ddeutsche, Welt am Sonntag) and as posters displayed over several weeks in the greater Dortmund area.

The "Score" campaign continues the successful collaboration between Jung von Matt/Elbe and the Dortmund Concert Hall. In March, the work won three coveted ADC nails: two for the "Typofonie" spot" (silver and bronze) and one for the "Notes" ads (bronze).

For the Dortmund Concert Hall:
Marketing: Milena Ivkovic
Artistic Director: Benedikt Stampa

For Jung von Matt/Elbe:
Executive Creative Director: Wolf Heumann
Creative Director: Sascha Hanke, Timm Hanebeck
Copywriter: Michael Okun
Art Director: Patrik Hartmann
Graphic Artists: Kristian Joshi, Nadya Innamorato, William Ahrend
Project Head: Nina Gerwing
Project Manager: Lena Frers