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Peugeot 308: Truck
| See full size 1183x687 px | |
| Released: | October 2007 |
| Avertiser: | PEUGEOT |
| Brand name: | Peugeot 308 |
| Agency: | Torke Stunt |
| Country: | Portugal |
| Category: |
Cars
|
| Tags: |
Guerilla
Work
Creative review
|
Credits:
As a Teaser to promote the launching of the new Peugeot 308, two vehicle-transport trucks circulated throughout the country, carrying three giant "308" logotypes, matching the size of the car; and the text "It's arriving!". The trucks stopped by the Peugeot dealers, enticing the curiosity of those passing by, and creating a rush of "word-of-mouth" about Peugeot's new car.
Advertising Agency: Torke Stunt, Lisbon, Portugal