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WWF: Paper Dispenser
| See full size 1466x767 px | |
| Released: | October 2007 |
| Avertiser: | WWF |
| Agency: | Saatchi & Saatchi Copenhagen |
| Country: | Denmark |
| Category: |
Public awareness messages
|
| Awards: |
London International Awards 2007
London Awards 2007 Outdoor Ambient Indoor Gold
Eurobest 2007
Eurobest 2007 Outdoor Gold
|
| Tags: |
outdoor
Award show winner
Creative outdoor
|
Credits:
To make people realize that saving the planet starts with them saving paper, we took a standard paper dispenser and made a simple modification with green foil and the silhouette of South America. This allowed us to prove that the survival of the forest is directly connected to what people consume.
Advertising Agency: Saatchi & Saatchi, Copenhagen, DenmarkCreative Director: Simon Wooller
Art Directors / Copywriters: Cliff Kagawa Holm, Silas Jansson