Audi R8: Humans are painfully slowAudi R8: Replace humans

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Released:	October 2007
Avertiser:	AUDI
Brand name:	Audi R8
Agency:	BBH London
Category:	Cars
Tags:	tv-spot Creativity Work Prints

Credits:

It's what happens when you replace robots with humans.
A car as complex as the new Audi R8 can only be built with years of engineering experience. Because it's built on such a small scale, almost every component has to be skillfully fitted by hand. So while the process might be slow, the car anything but.
The new Audi R8. The slowest car we've ever built.

Advertising Agency: BBH London, UK
Executive Creative Director: John O'Keefe
Creative Directors: Nick Kidney, Kevin Stark
Art Director: Andy Clough
Copywriter: Richard McGrann
Typographer: Richard Kennedy
Photographer: Frank Kayser