Levi's: Idul Fitri 1428 (2007)

	See full size 1200x800 px
Released:	October 2007
Avertiser:	LEVI'S
Agency:	OgilvyOne Indonesia
Country:	Indonesia
Category:	Clothing & footwear
Tags:	Work Prints

Credits:

Wudhu sebelum ibadah (wash yourself before you pray)
Dirikan sholat (pray to God)
Luruskan hati (keep your heart straight)
Puasa di bulan Ramadhan (fast during Ramadhan)
Zakat fitrah (give to the poor and needy)

Looking at the meaning of Idul Fitri, it is about being reborn after a month of fasting in Ramadhan. It is the time to evaluate inner self and get closer to God. It is symbolized by showing the inside material of Levi's® jeans. Since most of Levi's® jeans are 100% Cotton (just as written on the inside tag), then it is just perfect to deliver the concept of "being holy again". The inside tag explains the meaning of Ramadhan, by adapting the "washing instructions" for jeans.

Advertising Agency: OgilvyOne Indonesia
Creative Director: David Lukas
Senior Copywriter: Shirley Christie
Copywriter: Anton Adinugroho
Art Director: Dony Fikri
Junior Art Director: Shirley Katopo
Photographer: Alex Mandala
Digital Imaging: Heru Suryoko