Trident: Prison Cell

Credits:

A replica of a prison cell was toured around venues in the five boroughs of London where gun crime is most prevalent within black communities. The prison cell enabled young people to get a real perspective on what it would be like to be in a prison cell, challenging them to think about all the things they will leave behind if they end up in prison.

Product : Trident
Agency : Miles Calcraft Briginshaw Duffy
Creatives : Paul Briginshaw and Malcolm Duffy (Executive Creative Director)
Lee Smith (Art Director)
Nick Bird (Copywriter)

Country : United Kingdom
Other Credits : Model Makers: Dynamic 3