Seeds of Change (Organic Food): Driver / Powered / Lower

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Released:	November 2007
Agency:	ALCONE MARKETING GROUP
Country:	USA
Category:	Savoury foods

Credits:

To celebrate Organic Harvest Month, Seeds of Change gave Boston residents free pedicab rides to several destinations. On the way to their location, riders got to savor some amazing organic chocolate. Messages on all pedicabs reinforced the notion of a company behaving "green" and at the same time, inspiring passersbys.

Advertising Agency: Alcone Marketing, USA
Creative Director: Carlos Musquez
Art Director: Shivonne Miller
Copywriter: Yonius Saritoh/Cameron Young