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Swedish National Encyclopaedia: Headline
| See full size 800x600 px | |
| Released: | November 2007 |
| Brand name: | Swedish National Encyclopedia |
| Agency: | FORSMAN & BODENFORS |
| Country: | Sweden |
| Category: |
Publications & media
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| Tags: |
Work
Prints
Direct marketing
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Credits:
The objective of this campaign for the Swedish National Encyclopedia (NE) was to claim a position as the leading reference book. With a tiny budget.Philosophy/Solution
Therefore, the media solution became an important part of the creative idea. Or, rather, the media solution WAS the idea. Over 50 different media was used in the campaign: fosters, ads, toilet paper, flags, stickers, tvc...
Advertising Agency: Forsman&Bodenfors, Gothenburg, Sweden
Advertiser's Supervisors: Christina Appelgren, Maria Ingvar Björklund
Original: F&B Factory