Beerka: Great Beer Inventions, Pool Tables

Credits:

Beerka is the only snack specifically created for beer. The problem was to convince Australian beer drinkers, a typically cynical audience, to try something new. Each campaign element turned a random object from the beer drinker’s world into a Great Beer Invention. It included in-pub executions, ambient, press, magazine, radio, online and SMS.

Product : Beerka
Agency : Leo Burnett Melbourne
Creatives : Leon Fernandez (Illustrator)
Jason Williams (Creative Director)
David Ponce de Leon (Art Director)
Brendan Greaney (Copywriter)
Country : Australia