| See full size 437x600 px | |
| Released: | November 2007 |
| Brand name: | BEERka |
| Agency: | Leo Burnett Melbourne |
| Country: | AUSTRALIA |
| Category: |
Savoury foods
|
Credits:
Beerka is the only snack specifically created for beer. The problem was to convince Australian beer drinkers, a typically cynical audience, to try something new. Each campaign element turned a random object from the beer drinker’s world into a Great Beer Invention. It included in-pub executions, ambient, press, magazine, radio, online and SMS.