BMW Mini ramp

Credits:

Magazine ad showing the Mini ready to take off from a ramp... what's great about it, is that the ramp actually is a 3D one made from another piece of paper attached between the spread sheet. When it's on the left page you see a business reply card on it covering the Mini car. When you turn it on the right page, the mini is visible and ready to jump. The reply card can be cut out and sent to the company, asking for a few free goodies or a brochure. It's a very creative and fantastic idea to turn a boring coupon card in an interesting visual game.

Client: MINI Cananda

Agency: TAXI 2, Toronto
Creative Director: Lance Martin
Copywriter: Greg Buri
Art Director: Mike Blanch
Illustrator: Nabil Elsaadi