The Baby Care Helpline: Baby Ear

Credits:

Description / Synopsis
The Baby Care Advice Line provides both new and expectant parents with advice at a time when there are so many questions. Why is she crying? What is that rash? Why doesn't he sleep properly? Am I worrying too much?

Philosophy/Solution
Dramatise this service in a way that is both simple and impactful and makes use of a powerful visual observation.
Title "Baby Ear"
Agency McCann Erickson Manchester
City Cheshire
Advertiser The Baby Care Helpline
Brand Name The Baby Care Helpline
Product Name Telephone help service
Business Sector Consumer & Public Services
Market United Kingdom
Country of Production United Kingdom
Language English
Type Print
Awards The Roses Design Awards, 2007 (Gold) for Outdoor

The New York Festivals - International Television, Cinema & Radio Awards, 2007 (T/B/C) for Print ad

The Roses Design Awards, 2007 (Bronze) for Use of photography

The New York Festivals International Advertising Awards in All Media, 2007 (Gold World Medal) for Professional Services


Creative Director Dave Price
Art Director Warren Gaskell
Copywriter Sean Callaghan
Photo Retouching Lee Carter