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Credits:
Life through a Burka - To promote an article in P Magazine about the daily life of women wearing
burkas in Afghanistan, 127,000 of these printed bags were distributed at POS a few weeks before the edition was published. The black bags were designed to look like a traditional burka dress, so that when a P Magazine was dropped into it, the girl on the cover would appear to be wearing the burka. The same effect was achieved with many other magazines.
Product : P-Magazine
Agency : Duval Guillaume, Antwerp
Creatives : Geoffrey Hantson (Executive Creative Director)
Dirk Domen (Creative Director)
Eric Becker (Copywriter)
Gilles de Boncourt (Art Director)
Director(s) :
Country : Belgium
Other Credits : Print Producer : Sofie Hennen
Account : Patrick Clymans
Marketing Manager : Ellen Spooren
Marketing Manager : Tatjana Vandeplas
