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Toyota Prius: Lights Off

Prints, Outdoor, Ads Toyota Prius: Lights Off, TOYOTA PRIUS, Saatchi & Saatchi NZ,

Credits:

With its hybrid engine, the Toyota Prius is all about conserving energy. So to reflect this, Saatchi & Saatchi New Zealand conserved energy by not using any lights in the ad.

Product : Toyota Prius
Agency : Saatchi & Saatchi New Zealand
Country : New Zealand
Executive Creative Director: Mike O\'Sullivan
Creative Group Head/ Copywriter: Dave Govier
Senior Copywriter: Paul Coghlan
Senior Art Director: Stephen de Wolf
Creative Group Head/ Art Director: Levi Slavin

Other Credits : The Lounge
Nick Browne
Andrew Stephenson
Sara Eichmann
Penelope Dashwood