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Print: MACIF: Beach
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Original Title: "Plage"
Agency: BETC Euro RSCG
City: Paris
Advertiser: Macif
Brand Name: MACIF
Business Sector: Insurance
Campaign Name: Human Chain
Date of First Publication: 6/23/2006
Market: France
Awards: EFFIE France, 2007 (Winner) for Banking, Insurance
Creative Director: Michèle Cohen
Art Director: Florence Bellisson
Copywriter: Véronique de Surmont
Account Manager: Stéphanie Bracciale, Julien Manteau
Photographer: Stefan Minder
Art Buyer: Corinne Blancheton
Advertiser's Supervisor: Charles Mainguet, Jean-Michel Febvin, Sophie Nicouleaud
- Released: December 2007
- Avertiser: MACIF (Tag)
- Agency: BETC Euro RSCG Paris (Tag)
- Country: France (Tag)
- Category: Investment, insurance & property development (Tag)
- Awards: EFFIE France 2007 Winner (Tag)
Credits:
Title: "Beach"Original Title: "Plage"
Agency: BETC Euro RSCG
City: Paris
Advertiser: Macif
Brand Name: MACIF
Business Sector: Insurance
Campaign Name: Human Chain
Date of First Publication: 6/23/2006
Market: France
Awards: EFFIE France, 2007 (Winner) for Banking, Insurance
Creative Director: Michèle Cohen
Art Director: Florence Bellisson
Copywriter: Véronique de Surmont
Account Manager: Stéphanie Bracciale, Julien Manteau
Photographer: Stefan Minder
Art Buyer: Corinne Blancheton
Advertiser's Supervisor: Charles Mainguet, Jean-Michel Febvin, Sophie Nicouleaud




