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Credits:
To launch new Vita Quench, which you add to your water to give it a vitamin boost and a splash of flavour, BCG Auckland created the campaign “Water loves Vita Quench”. It’s based around water being irresistibly drawn to Vita Quench, as evidenced by a billboard stunt staged during rush hour morning traffic in Auckland.
Product : VitaQuench
Agency : BCG Auckland
Executive Creative Director : James Blackwood
Art Director: Matthias May
Copywriter: Lil Cameron
Country : New Zealand
Other Credits : The Auckland Police for letting us get away with it.
