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Print: Natural Science Museum: Greetings

Prints, Outdoor, Ads Natural Science Museum: Greetings, , McCANN-ERICKSON,

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Released: December 2007
Avertiser: MUSEUM OF SCIENCE & INDUSTRY (Tag)
Agency: McCANN-ERICKSON (Tag)
Country: Belgium (Tag)
Category: Entertainment & leisure (Tag)

Tags: Direct marketing (Tag), Creative review (Tag)

Credits:

To send New Year greetings for 2008, the communications team at the dinosaur museum sent colleagues and main sponsors a highly original package. Inside was a block of plaster and a hammer & chisel with an invitation to amateur paleontologists to dig, not for the bones of a mighty T-Rex, but to find the museum's greeting card.

Brand: Museum des Sciences Naturelles

Advertising Agency: McCann Erickson Belgium
Account Director: Talia Hendlisz
Creative Team: Gregory Defay, Quentin Gascard

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