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Print: Association against poverty in Belgium: Coat

Prints, Outdoor, Ads Association against poverty in Belgium: Coat, POVERTY AWARENESS CAMPAIGN, VVL/BBDO,

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Released: December 2007
Brand name: POVERTY AWARENESS CAMPAIGN (Tag)
Agency: VVL/BBDO (Tag)
Country: Belgium (Tag)
Category: Public awareness messages (Tag)

Credits:

People who have less than 777 euros a month can't afford to follow the latest fashion trends. And in our society people are often excluded because off their appearance. The Flemish Network of associations for the poor is doing everything possible to raise the minimum w age. Visit www.vlaams-netwerk-armoede.be for more information.

Advertising Agency: VVL BBDO, Belgium
Creative Directors: Jan Baert, Jan Dejonghe
Art Director: Henry Verstraete
Copywriter: Sam De Win
Typographer: Christophe Malotaux

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