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Credits:
Leo Burnett Singapore installed a series of side-by-side posters at the cosmetics section of Singapore's leading retail departmental stores. On the first poster, they purposely crumpled the area around the eye to give it a 'wrinkle' effect. On the identical poster next to it, they hung a bottle of SK-II SEC at the bottom of the poster to weigh it down so that any 'wrinkles' would automatically be flattened out.
Product : SK- II Sign Eye Cream
Agency : Leo Burnett Singapore
Designer: Wong Wai Yen
Executive Creative Director: Chris Chiu
Creative Director: ALEX LIM THYE AUN
Art Director: ALEX LIM THYE AUN
Copywriter: Piet Human
Country : Singapore
