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CHRISTMAS PRESENT FROM TOYOTA: Fragile
| See full size 2000x2909 px | |
| Released: | January 2008 |
| Avertiser: | TOYOTA |
| Agency: | Saatchi & Saatchi Bucharest |
| Country: | Romania |
| Category: |
Cars
|
| Tags: |
Direct marketing
Creative review
|
Credits:
The main objective of this direct mail was to underline one more time, by wishing Merry Christmas to Toyota's top client and a list of VIP endorsers, Toyota's commitment towards the environment. Created by Saatchi & Saatchi Bucharest the direct mail consisted of a box with 'Fragile' written on it. Once you open it, you found a Christmas bauble with the world hand painted on it. A line written around the globe said: The world is in your hands. Treat it well. Merry Christmas from Toyota.Product : Toyota
Agency : Saatchi&Saatchi BucharestIllustrator: Ana Lemnaru
Executive Creative Director: Nick Hine, Nick Hine
Art Director: Daniela Nedelschi
Copywriter: jorg Riommi