Havaianas: Flower Beds, 1

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Released:	January 2008
Brand name:	HAVAIANAS SANDALS
Agency:	BBDO NEW YORK
Country:	USA
Category:	Clothing & footwear
Awards:	Andy Awards 2008 Andy Awards 2008 Out of Home Silver
Tags:	Creative outdoor Work Creative review Award show winner Outdoor advertising, which adorns the city Outdoor ads as monuments, sculptures, stunts, installations, statues

Credits:

In an effort to push Havaianas' floral-print flip-flops, flower-bed installations were planted in locations where they were sold. They also served to remind people of Havaianas' unique aesthetic of color, design, and the brand's connection to nature and the outdoors.

Advertising Agency: BBDO New York, USA

Chief Creative Officer: David Lubars
Chief Creative Officer: Bill Bruce
Creative Director/ art director: James Clunie