Levi's: Need more space, Couple

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Released:	January 2008
Avertiser:	LEVI'S
Brand name:	LEVI JEANS
Agency:	BBH Japan
Country:	Japan
Category:	Clothing & footwear
Tags:	Work Prints Creative review Most creative ads for Levi's

Credits:

What happens when you love decorating your body with tattoo art – but run out of space? The answer appears to be laser art etching as offered by Levi’s in Japan. Take your design onto denim and customize your favourite threads with your favourite marks.
Shot by renowned portraitist Simon Harsent (who is known to be no stranger to the inky needle himself) the understated shots capture the cult world of tattoo design and originality of Levi’s denim combined.

Advertised brand:Levi's®

Client: Levi Strauss Japan K.K.
Advert title: Need More Space? (Couple, Man, Woman)
Advertising Agency (Name, City, Country): BBH, Tokyo, Japan
Agency website: http:// www.bartleboglehegarty.com
Executive Creative Director: Steve Elrick
Creative Director: Graham Kelly
Art Director: Yohey Adachi
Copywriter: Graham Kelly, Satoko Takada
Designer: Seiya Yamada
Photographer: Simon Harsent