One Show: Crazy World

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Released:	January 2008
Avertiser:	ONE SHOW
Brand name:	ONE SHOW FESTIVAL
Agency:	LA COMUNIDAD
Country:	USA
Category:	Business equipment & services
Tags:	Creative review Best ads of advertising festivals

Credits:

Eat your way to creative success.

Since there's no need to explain the plotline of Pac-Man, la comunidad, Miami's takeoff of the classic arcade game is giving a nod to the One Show with ";Hack Man,"; which lets users guide a character named ";Creative Boy"; through the dot-filled maze.

Along the way, our ambitious lad can eat a Power Pill where you can eat the ghosts that include confused planners, ";yes sir"; account directors, scared clients and even the client's wife. Of course, if you eat the fruit that occasionally appears, you'll rack up One Show-themed bonus points including Merit for 100 all the way to Hall of Fame for 600.

Agency: la comunidad, Miami
Creative Director:: José Mollá,
Joaquín Mollá
Copywriter: Gustavo Lauria,
José Mollá
Art Director: Philip Bonnery
Account Director: Marcela Maurer
Agency Producer:: Laurie Malaga
Production Assistant: Lupita Alvarez