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Pets are not toys: Dog
| See full size 1190x841 px | |
| Released: | January 2008 |
| Avertiser: | RSPCA |
| Brand name: | ABANDONED PETS |
| Agency: | JWT Sydney |
| Country: | AUSTRALIA |
| Category: |
Public awareness messages
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| Tags: |
Prints
Social Advertising
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Credits:
Every year, thousands of pets are abandoned by their owners, leaving the RSPCA to deal with the consequences. Their aim, especially in the holiday season, is to force people to think more seriously before deciding to buy a pet. Hence this 'Pets aren't toys' campaign created by JWT Sydney, which shows pets in the guise of cast off toys, making the point that they can’t be so easily discarded.
Agency : JWT Sydney
Country : Australia
Photographer: Sean Izzard
Retoucher: Marcus Thyer
Typographer: jeffrey oley
Executive Creative Director: Jay Benjamin/Andy DiLallo
Art Director: JOHN LAM
Copywriter: Laurie Geddes