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Bacardi Añejo aged rum: Upside Down Couple

Prints, Outdoor, Ads Bacardi Añejo aged rum: Upside Down Couple, BACARDI ANEJO, Olabuenaga Chemistri,
See full size 1200x800 px
Released: January 2008
Avertiser: BACARDI
Brand name: BACARDI ANEJO
Agency: Olabuenaga Chemistri
Country: Mexico
Category: Alcoholic drinks
Tags: Work
Prints

Credits:

The copy in Spanish reads: Qué rico es tomarse el tiempo. It has a double meaning:
1. It is great to pass time relaxed enjoying yourself.
2. It is nice to take the time (an aged rum).

Advertising Agency: Olabuenaga Chemistri, Mexico
VP Creative: Jorge Cuchi
Group Creative Director: Pablo Ferrari
Ass. Creative Director: Hugo Castillo
Art Directors: Gert Kiebooms, Héctor Colín
Copywriter: Natividad Gidi
Photographer: Dominó / Uruguay