1Time Airlines: Forgotten Car

Credits:

DDB South Africa placed a car in the Johannesburg International Airport parking, right next to the passenger walkway. What made this car unique was that it was covered with fines and warnings, which read: Parking Time Exceeded; Parking Time Violation; To be towed. It also had wheel clamps on the front and back as well as an array of parking fines on the windscreen. A sign on the back read: When you pay less for flights you can stay on holiday longer. This conveyed the message that with the extra money that consumers save using 1Time, they can stay away longer. All this made for quite a spectacle and even had some passengers taking their own photos of the car in disbelief.

Product : 1Time Airlines
Agency : DDB South Africa
Photographer: Graham Kietzmann
Executive Creative Director: Gareth Lessing
Art Director: Darren Borrino
Copywriter: Stuart Turner
ountry : South Africa
Other Credits : Cheryl Kietzmann