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Campaign "Mail & Guardian Newspaper (Get into)" →
Mail & Guardian Newspaper: Paris
| See full size 1538x2258 px | |
| Released: | February 2008 |
| Brand name: | Mail & Guardian Newspaper |
| Agency: | TBWA\ |
| Country: | South Africa |
| Category: |
Publications & media
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| Awards: |
Loerie Awards 2008 Print Crafts Writing
Loerie Awards 2008 Print Newspaper Bronze
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| Tags: |
Award show winner
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Credits:
TBWA Hunt Lascaris was briefed to create a campaign that communicates the news values of the Mail & Guardian newspaper and reaffirm its position as South Africa’s leading source of serious news, investigative journalism and high-level analysis. It is, basically, the paper of the intelligentsia. "So rather than doing a very serious campaign about what the paper stands for, we decided to do an amusing copy-driven campaign about what the paper does not stand for. Like many other countries, SA’s mediascape has no shortage of publications brimming with frivolous, banal, infinitely inconsequential celebrity news. The M&G is different. We won’t cover Britney Spears – except in the most unusual, and sober, circumstances," said creative director Nicholas Hulley.
Product : Mail & Guardian Newspaper
Agency : TBWA\Hunt\Lascaris
Country : South Africa
Executive Creative Director: Damon Stapleton
Creative Director: Nicholas Hulley
Art Director: Nadja Lossgott
Copywriter: Nicholas Hulley
Copywriter: Deon Wigget